Identify Your Sector

Over the past decade, high-performance design and building have grown dramatically, and over the next few years green construction is expected to double as a share of the overall market. Yet, to date the hospitality sector has lagged behind, representing only 2-3% of all green building.[1] The benefits of high-performance design are clear, since it need not cost more to build, yet it can reduce operating costs, increase asset value, and improve occupancy. Is the hospitality industry missing out?

Hotels consume large amounts of resources. Electrical lights run 24/7 for large portions of a hotel’s floor space, accounting for up to 70% of total utility costs, and water consumption is significant, due to heavy laundry churn, averaging 218 gallons per day per occupied room.[2] Greater efficiency can pay big rewards. A 10% energy reduction can save $83 per room per year on average.[2] Water-efficient fixtures can save another 25-30% in operating costs. Industry-wide, these savings can add up to nearly $800 million per year.[3]

Additionally, a growing number of travelers say they seek out green hotels and are willing to pay more to stay in them. This makes sense, for the quality of the indoor environment, with natural light, fresh air, and ample connection to the outdoors, can directly affect the health and enjoyment of occupants. First and foremost, hospitality design concerns hospitality, and guests benefit from a healthier environment.

For all these reasons, high-performance design presents an enormous opportunity for the hospitality industry to excel. Sustainability is set to become “a defining issue for the industry in 2015 and beyond”.[4]