Select Your Strategies
Identifying a location that promotes a successful project
A business’ location is the linchpin for their reputation, brand, and profits.1 Selecting a proper project location requires careful research and can ultimately determine that project’s success. Requirements for proximity to resources, ability to travel to and from the site, and desirable surrounding conditions vary, based on project type and client needs. While the site often is determined before the design team becomes involved with the project, it is important be aware of why the site was selected so you can bring the most value to the project.
Two main considerations come to mind when identifying and evaluating a location- market and environment.