An active and engaged social network
We make places that bring people together, so building communities is at the heart of design. A community can consist of few or many people, including family, friends, coworkers, residents, or people joined by similar values, views, or backgrounds, spanning from the occupants of a single space or place to citizens of a whole nation or the entire globe.
As more than just a gathering or network of people, a community can be cohesive in ways that benefit everyone. Recent research shows that social interaction is vital to health and well-being, increasing lifespan by as much as 50 %, for example, while social isolation can be more harmful than lack of exercise, obesity, alcoholism, or smoking a pack of cigarettes every day.1
Studies show that people with strong social ties in the workplace are happier in their jobs, produce higher quality work, and are seven times more likely to be engaged in their jobs, all of which can have significant economic benefits. A 2% increase in employee engagement at Best Buy produced $70 million in additional profit.2
From small interiors to large cities, design can be shaped to encourage more social interaction, a stronger shared identity, and a greater sense of community.